Strategy

How to Write a Killer Intro to your Post with "Preview, Proof, Bridge"

Susan MacPhee
June 16, 2021

How do you write blog post introductions that stand out and grab someone’s attention?

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Strategy

Website Growth Checklist

Susan MacPhee
May 10, 2021

Website Growth Checklist service to help website strategists expand their service offerings and become more profitable

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Marketing

You need to write your value proposition, what's next?

Susan MacPhee
April 26, 2021

Learn the 4 Bs of writing a strong value proposition for your website.

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Strategy

Why posting fresh is content important

Susan MacPhee
April 2, 2021

Write posts to position yourself as a thought leader through your content

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Webflow

Three Short Videos to Learn How to Manage your Webflow Website

Susan MacPhee
March 29, 2021

Watch these Videos to Learn How to Manage your Webflow Website, Collections, and Pages

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Marketing

Keep your SEO centered around user needs

Susan MacPhee
March 12, 2021

SEO in 2021 is all about creating a good on-site experience for readers in terms of page performance, layout, navigation, and content

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Strategy

85 questions to help you plan for your new website

Susan MacPhee
March 4, 2021

By thinking through these answers early, ensures that the final product is exactly what you want

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Drupal

Bridging the design-development gap with Webflow and Drupal

Susan MacPhee
February 25, 2021

Slides from Design 4 Drupal, Boston February 2021 Webinar

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Strategy

Checklist: Essential Web Page Content for Nonprofits

Susan MacPhee
February 23, 2021

Are you wondering what to put on your nonprofit’s website? The information you provide on each page is a critical part of reaching your marketing and fundraising goals.

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Strategy

Checklist Design: A collection of the best UX and UI practices

Susan MacPhee
February 16, 2021

A collection of the best design practices, the ones we remember and the ones we forget.

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Development

Why Drupal and Webflow Make Great Partners

Susan MacPhee
January 25, 2021

With Drupal functionality requirements and need for elegant, interactive designs, Webflow is a great partner for prototyping Drupal projects.

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News

Newburyport Daily News Article: App features meal, grocery options

Susan MacPhee
December 24, 2020

To help local businesses during the pandemic, we created a list of restaurants offering takeout and delivery, as well as organizations providing free groceries and supplies to those in need.

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Strategy

Demistifyied: Opening Links in New Browser Windows and Tabs

Susan MacPhee
September 28, 2020

The Nielsen Norman Group says for the most part, always open links in the same browser tab or window.

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Strategy

Perfect Website Hero Message

Susan MacPhee
August 12, 2020

Why the Hero Message Matters So Much

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Marketing

Developing Your Brands Tone of Voice

Susan MacPhee
June 10, 2020

One essential – yet often overlooked – brand dimension is tone of voice.

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Development

Greater NBPT COVID-19 Nourish App supports local restaurants and community food services

Susan MacPhee
April 10, 2020

A directory app for your mobile phone has been created by MacPhee Design to help support our local restaurants and nourish the community during the Covid-19 outbreak

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User Experience

Nielsen Norman Group Top 10 UX Videos of 2019

Susan MacPhee
January 2, 2020

Bucket list videos of the most important topics of UX in 2009

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Strategy

4 S's for Encouraging clicks

Susan MacPhee
October 28, 2019

Links should be Specific, Sincere, Substantial, and Succinct

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Strategy

Social media vs Email marketing, a content marketing strategy for both

Susan MacPhee
October 24, 2019

Start with your WHY and then create content for marketing success.

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Strategy

Be a hero hero on your home page and skip the what and go with your why

Susan MacPhee
October 10, 2019

Those bold words on your home page need your why not your what.

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Strategy

Meaningful Content? Start Here.

Susan MacPhee
September 19, 2019

Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.

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Development

Website launches get the shortest route from point A to point B now with Webflow

Susan MacPhee
August 8, 2019

No more dealing with a designer that does not know UX or a developer that gets frustrated with the designer because they don't design for databased content.

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Webflow

Meet your designer, developer, and host wrapped up in one business solution

Susan MacPhee
July 11, 2019

We believe that Webflow is the perfect CMS for smaller sized projects. It’s ease of use, ability to incorporate custom designs, and not needing to rely on developers makes it our preferred platform.

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Development

HTTP is no longer an option

Susan MacPhee
June 18, 2019

Having HTTP and not HTTPS in your website address means less traffic and less business.

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Webflow

An Easy to Maintain, Yet Powerful Way to Run a Website

Susan MacPhee
April 22, 2019

A design tool, CMS, and hosting platform. Now the power to design, build, and launch responsive websites with one CMS.

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Webflow

Our Search for an Amazing CMS is Over (For Now)

Susan MacPhee
March 7, 2019

Why we recommend Webflow as our web design, development, and hosting tool for 85% of our client's websites. The other 15%, Drupal.

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Marketing

GDPR checklist: 6 things I need to do

Susan MacPhee
December 12, 2018

The General Data Protection Regulation (GDPR) is a EU-wide regulation that controls how companies and other organizations handle personal data.

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Development

WordPress, We Are Looking at You

Susan MacPhee
February 1, 2018

WordPress is great but we think we have a solution that makes more sense.

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