4 guidelines for writing the link texts on websites to ensure users click the right options.

Links should be Specific, Sincere, Substantial, and Succinct. Nielsen Norman Group, World Leaders in Research-Based User Experience explain how.

See full post with video https://www.nngroup.com/videos/better-link-labels/?utm_source=Alertbox&utm_campaign=e090d70074-UnmoderatedUserTest_CorporateSiteCSR_20191028&utm_medium=email&utm_term=0_7f29a2b335-e090d70074-40583245.