When we need solid answers to our UX questions and validation of path to assist our client's most pressing challenges, we turn to the Nielsen Norman Group and https://www.usability.gov for stellar guidance on creating the best user experiences on our websites. Here's a rundown of Nielsen Norman Group top UX videos on 2019. We hope with shared knowledge in best practices, we will build the best, together. Happy new year!

Top 10 UX Videos of 2019

These are the videos published in 2019 that received the most views from our audience. Each video runs for 2–3 minutes, unless otherwise indicated:

  1. Design Thinking 101
    What is "design thinking" and why should you care? The 6 steps of the process defined.
  2. How to Empathy Map
    A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.
  3. The Immutable Rules of UX (39 min.)
    Jakob Nielsen's keynote at the Las Vegas UX Conference discussed the foundational principles of user experience that are stable decade after decade.
  4. Visibility of System Status
    No. 1 of the top 10 UX design heuristics is to provide visibility of system status through proper feedback, so that the user knows how commands are being interpreted and what the computer is up to at any time.
  5. Fitts's Law
    Fitts's Law describes how long it takes a user to hit a target in a graphical user interface (GUI) or other design, as a function of size and distance. Understanding this law helps us design better buttons, forms, lists, and other interactive elements.
  6. UX vs. Service Design
    What's the difference between user experience and service design? Or, more to the point, how does good service design support a good user experience?
  7. Match Between the System and the Real World
    No. 2 of the top 10 UX design heuristics is to speak the users' language, use terms familiar to the user, follow real-world conventions, and make information appear in a natural and logical order; all in the interest of achieving a match between the system and the real world.
  8. Customer Journey Mapping 101
    The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.
  9. Flexibility and Efficiency of Use
    No. 7 of the top 10 UX design heuristics is to speed up the interaction for expert users while still catering to inexperienced users.
  10. Consistency and Standards
    No. 4 of the top 10 UX design heuristics is to stick to UI conventions and follow existing standards, so that users know what to expect and how to operate the interface.

Source: Nielsen Norman Group