4 Bs formula for writing a good value proposition:
- What is your Behavior style? What are you like?
- Benefits. How do you make a difference?
- Beliefs. Define what you want people to define you. Judgement criteria.
- What do you want to be famous for?
Write down everything that's good about you and organize them under each number and there you have your outline.
A framework for your value proposition typically is about your brand's amazing service or product and how it is easy doing business with you.
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