With this assignment and knowing what content editors need, we built customized content so that site editors can add new insights with the ability to include a marketing optimization form and tracking, on-page editing (no backend!), as well as a add visually rich portfolio pieces. Partnering with brand designer Jeffrey Williamson, we focused on creating a visitor journey rich in visuals and relevant end user data, with an interface optimized for SEO and social sharing (Open Graph) plus easy upkeep. The result – triple digit traffic increases and one happy client.
Brand design: Jeffery Williamson Design
Project director: Jim Hartrich
While most marketers commoditize website building, Susan of MacPhee Design Group (MDG) supersedes others in her ability to create a custom site that blends sleek aesthetics, simplistic design and savvy branding. MDG's unique ability to synthesize sophisticated creative with a pragmatic, user-centric interface resulted in our site visitations growing 314%. Susan's dignity, grace and rational approach was refreshing amidst time and technical challenges. The resulting master plan met our launch goals and repositioned our brand amidst a competitive market. A joy to work with.
Lauren Nowicki, Director of Marketing, Dacon Corporation