ESAI Energy wanted to increase its stature and differentiation in an environment where the energy industry is in a state of transition while the Information Services (IS) industry is in a state of increasing consolidation and having to deal with the advent of new data collection and analytic technologies. The company wanted to take advantage of the level of depth, originality, and responsiveness that they can offer vis-a-vis their larger, less nimble competitors.

MacPhee Design helped turn a complex, organically grown data structure into and rich, understandable, and actionable content strategy.

So many topics to cover in the industry and most were available on the home page but what this project needed was to fine tune the information visitors were seeing and to have clear actionable steps to take to engage with the data and information in their Client Portal. We approached this project with a clean slate, choosing a simple design with images that resonated with the teams core values and experience. We also redesgined their logo to match the modern approach to the website.


The website prior to new launch


Brand refresh to modernize logo to keep up with the clean new design.





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