One of the most important decisions in any web project happens before the design starts: choosing the right platform. Get it right and the site practically builds itself. Get it wrong and you spend the whole project fighting the tool.
At MacPhee Design, we work primarily in two platforms — Webflow and Squarespace — and we recommend one over the other based on what the project actually needs, not personal preference.
When Webflow is the right choice
Webflow is our platform of choice for organizations that need a fully custom design, a scalable CMS, and a site their marketing team can own confidently without relying on a developer for every change. It produces clean, semantic HTML and CSS, has SEO controls built in, and comes with integrated hosting on a fast, secure infrastructure.
We build in Webflow using Finsweet Client First methodology — a structured system that keeps projects organized and maintainable long after launch. For organizations with marketing teams, complex content relationships, or Enterprise-level requirements, Webflow is exceptionally well-suited.
When Squarespace is the right choice
Squarespace is a genuinely powerful platform for organizations that want a polished, professional site they can manage on their own — without development overhead. For the right project, it's not a compromise. It's the smart choice. MacPhee Design is a professional Squarespace Partner, which means we bring the same strategic approach to Squarespace projects: thoughtful content planning, clean design, and a handoff that leaves clients confident and capable.
The platform isn't the point — the outcome is
What matters is that your site works for your organization: that editors can update it confidently, that it performs well in search, that it scales as you grow, and that you're never dependent on a developer for things you should be able to do yourself.
That's what we optimize for — regardless of which platform gets us there.
If you're trying to figure out which platform makes sense for your next project, let's talk.
