We bridge creativity, technical expertise, and organizational strategy — so your website works as hard as you do. We work in Webflow, Squarespace, and Drupal, and frequently serve non-profits, research + higher ed, arts & culture, consulting, small biz, healthcare, and in the architectural ecosystem.
About Susan MacPhee
Website Professional Partner in the Boston, MA (EST) area
Susan MacPhee is a Webflow-certified Professional Partner and Squarespace Professional Partner based in Greater Boston. She founded MacPhee Design 15 years ago with a conviction that's never changed: organizations deserve websites that tell their story well, and that their teams can actually own.
Her background is deeper than most. Before Webflow, she spent years building complex sites in Drupal — including co-founding Design 4 Drupal, Boston at MIT, an annual conference dedicated to the intersection of design and open-source development. That systems-level thinking never left. It shows up in how she architects a CMS, structures a content strategy, and hands off a site that editors can navigate confidently years after launch.
Today, MacPhee Design works in Webflow, Squarespace, and Drupal, collaborating with a trusted network of designers and developers to deliver work at any scale — from a focused nonprofit redesign to enterprise-level CMS management for marketing teams. She also integrates AI tools, including Claude, into her workflow: not to cut corners, but to deliver more thorough, consistent, and strategic work within the timelines her clients need.
She cares about the organizations she works with — their missions, their constraints, their stories. That empathy is part of the process, not an afterthought.
Toolbelt
Process
Our process starts with understanding — your organization, your content, your goals — and builds from there. Every project is different, but the commitment to clarity, craft, and a handoff that leaves you capable is always the same.
1
Website audit
We start by understanding where you are. If you have an existing site, we audit it — not to critique, but to learn. What's working for your users? What's getting in the way? What content do you have, and what story does it tell? This gives us a foundation to build from rather than guessing.
2
User experience (UX) discovery
Good design doesn't happen in a vacuum. We study your sector to understand the baseline, then look beyond it — at organizations and studios doing genuinely interesting things — to find where your site can stand apart. We bring that research into every design conversation so your site feels current, considered, and distinctly yours.
3
Content strategy
Content is almost always the hardest part of a web project — and the part most often left to the end. We flip that. Before a single page gets designed, we map your content: what exists, what's missing, what needs to be restructured, and how it all connects. That content architecture becomes the foundation for your CMS, your navigation, and your site structure.
4
Design
We design in Webflow and Squarespace, choosing the right platform based on your organization's needs, team, and goals. For Webflow projects, we build on Finsweet Client First methodology and the Relume component library — a structured system that makes sites scalable, maintainable, and easy for other developers to understand. We also collaborate with Figma designers when projects call for it, and integrate AI tools to keep content consistent and on-brand at scale.
5
Development
With 15 years of development experience, MacPhee Design brings a disciplined approach to every build — rooted in how content is structured, related, and managed over time. Drupal was the first CMS Susan truly mastered, and its deep content typing and data modeling shaped how she thinks about information architecture. That foundation translates directly into how she approaches Webflow CMS Collections today. We are a Webflow Premium Partner and Squarespace Professional Partner, and actively take on Drupal projects where its advanced content modeling, permissions, and workflows are the right tool for the job.
6
Website training
A website is only as good as what happens after launch. We make sure your team knows how to use what we built — through training sessions, documentation, and a handoff process designed around how your editors actually work. No complicated dashboards. No dependency on us for things you should be able to do yourself. That independence is part of what we're delivering.
