MacPhee Design works with organizations that are ready to invest in a website built to last. The work is grounded in content strategy, design systems thinking, clean architecture, and SEO and AEO best practices, so your team can own it after launch.
About Susan MacPhee
Website Professional Partner in the Boston, MA (EST) area
Susan MacPhee has been building websites for 15+ years. Before Webflow was the answer, she was deep in Drupal, co-founding Design 4 Drupal Boston at MIT, an annual conference at the intersection of design and open-source development. That systems thinking shaped everything: how she architectures a CMS, structures content, and hands off a site that editors can actually use years after launch.
Today that foundation lives inside every Webflow project MacPhee Design takes on. The tools have evolved. The discipline hasn't.
MacPhee Design works with organizations directly and partners with agencies and design teams that need an experienced Webflow resource. Work ranges from focused redesigns to enterprise-level CMS management, always with a trusted network of designers and developers brought in when the project calls for it. AI tools, including Claude, are part of the workflow, not to cut corners, but to deliver more consistent and strategic work within the timelines clients need.
Toolbelt
Process
Every project starts with content engineering and an audit before a single page gets designed. SEO and AEO are built in from the start, not added after. The design process is iterative, so you're seeing the real site take shape from the beginning.
1
Website audit
We start by evaluating what you have. That means reviewing site architecture, page structure, and content flow, benchmarking against peer sites, and identifying gaps in how the site performs for SEO and AEO. The goal is a clear picture of what's working, what's not, and whether the site is telling your full story.
2
User experience (UX) discovery
We study your sector to understand what the baseline looks like, then look beyond it to find where your site can stand apart. We bring that research into every design conversation so your site feels current, considered, and distinctly yours.
3
Content strategy
Before a single page gets designed, we map your content: what exists, what's missing, what needs to be restructured, and how it all connects. That content engineering becomes the foundation for your CMS, your navigation, and your site structure, with SEO and AEO thinking built in from the start.
4
Design
We design primarily in Webflow, building on Finsweet Client First methodology and the Relume component library. That structure makes sites scalable, maintainable, and easy to work with long after launch. We collaborate with Figma designers when projects call for it. The design process is iterative, so you're seeing the real site take shape from the beginning.
5
Development
Every build is rooted in how content is structured, related, and managed over time. That systems thinking shapes how we approach Webflow CMS Collections and extending Webflow's functionality when the project calls for it, whether that's Finsweet attributes, membership tools, custom integrations, JavaScript, or connecting AI tools. We also work with Webflow Optimize and Analyze to support performance and personalization after launch. We are a Webflow Premium Partner.
6
Website training
A website is only as good as what happens after launch. We walk your team through how to use what we built and point them to the right resources so they can work independently. That independence is part of what we're delivering.
