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Real projects, real decisions, and what it actually takes to build for the web.
Latest
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6
mins
Connecting Claude to Webflow
A Webflow Premium Partner's honest account of using the official Claude connector in real project work, what it handles brilliantly, where the line still sits, and what it means for organizations managing Webflow sites.
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8
mins
A Nonprofit Website Redesign, With AI in the Room
A historic arts nonprofit needed a complete website redesign. Deep organizational knowledge led every decision. AI helped execute without losing the soul of the work.
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2
mins
3 Videos to Learn How to Manage Your Webflow Website
Watch these Videos to Learn How to Manage your Webflow Website, Collections, and Pages
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4
mins
Drupal, Webflow, and Knowing Which Tool to Reach For
After years building in Drupal, adding Webflow changed everything. Here is how both platforms fit together and how project needs determine which tool to reach for.
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2
mins
You need to write your value proposition, what's next?
Learn the 4 Bs of writing a strong value proposition for your website.
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3
mins
Why posting fresh is content important
Write posts to position yourself as a thought leader through your content
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3
mins
Keep your SEO centered around user needs
SEO in 2021 is all about creating a good on-site experience for readers in terms of page performance, layout, navigation, and content
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5
mins
85 questions to help you plan for your new website
By thinking through these answers early, ensures that the final product is exactly what you want
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2
mins
Checklist Design: A collection of the best UX and UI practices
A collection of the best design practices, the ones we remember and the ones we forget.
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5
mins
Why Drupal and Webflow Make Great Partners
With Drupal functionality requirements and need for elegant, interactive designs, Webflow is a great partner for prototyping Drupal projects.
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2
mins
Newburyport Daily News Article: App features meal, grocery options
To help local businesses during the pandemic, we created a list of restaurants offering takeout and delivery, as well as organizations providing free groceries and supplies to those in need.
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2
mins
Demistifyied: Opening Links in New Browser Windows and Tabs
The Nielsen Norman Group says for the most part, always open links in the same browser tab or window.
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4
mins
Developing Your Brands Tone of Voice
One essential – yet often overlooked – brand dimension is tone of voice.
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4
mins
Social media vs Email marketing, a content marketing strategy for both
Start with your WHY and then create content for marketing success.
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3
mins
Meaningful Content? Start Here.
Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.
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3
mins
Website Launches Get Faster When You Choose the Right CMS
The right CMS depends on the project. Here's how MacPhee Design approaches platform selection, content architecture, and building sites that are easy to own.
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3
mins
Design, Development, and Strategy — All Under One Roof
MacPhee Design brings strategy, design, and development together under one roof — working in Webflow and Squarespace to build sites that are easy to own.
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3
mins
Choosing the Right Platform: Why We Work in Both Webflow and Squarespace
MacPhee Design works in both Webflow and Squarespace — and recommends one over the other based on what your project actually needs.
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5
mins
Our Search for an Amazing CMS is Over (For Now)
Why we recommend Webflow as our web design, development, and hosting tool for 85% of our client's websites. The other 15%, Drupal.