Studio

I attended a series of AirOps webinars on answer engine optimization and pulled the recurring, practical advice into one resource. It covers why ranking and getting cited are separate goals, why crawlability has to come first, how to structure content for AI extraction, why comparison and alternatives pages carry outsized weight, the difference between citations and mentions, and how off-site presence factors into all of it. Closes with a checklist you can run against your own site.

Drawn from Webflow's Building for AEO webinar, this is the practitioner's version: what to audit, how to structure content for AI, and where strategy has to live inside the building.

A meta description written for AI search leads with a direct factual answer, not marketing copy. Here's the formula, before-and-after examples across eight industries, and how to audit your own site.

Webflow's Flow TV Season 1 is five episodes on Answer Engine Optimization. I watched all of it. Here are the takeaways that are actually changing how I work.

A candid look at where Squarespace works, where it strains, and when Webflow is the honest answer from the start.

Most AI content sounds like nobody. Here's how to build a Claude Project that carries your brand's voice, structure, and rules into every piece of content automatically. No re-briefing required.

The monthly fee is the least interesting part of choosing a CMS. Here's an honest look at Wix, Squarespace, WordPress, Drupal, and Webflow across ease of use, maintenance, SEO, and AI search readiness.

A Webflow Premium Partner's honest account of using the official Claude connector in real project work, what it handles brilliantly, where the line still sits, and what it means for organizations managing Webflow sites.

A historic arts nonprofit needed a complete website redesign. Deep organizational knowledge led every decision. AI helped execute without losing the soul of the work.

Watch these Videos to Learn How to Manage your Webflow Website, Collections, and Pages

After years building in Drupal, adding Webflow changed everything. Here is how both platforms fit together and how project needs determine which tool to reach for.

Before your next website project begins, work through these 85 questions covering goals, audience, scope, content, and functionality — so nothing important gets missed.

To help local businesses during the pandemic, we created a list of restaurants offering takeout and delivery, as well as organizations providing free groceries and supplies to those in need.

The Nielsen Norman Group says for the most part, always open links in the same browser tab or window.

The right CMS depends on the project. Here's how MacPhee Design approaches platform selection, content architecture, and building sites that are easy to own.

MacPhee Design brings strategy, design, and development together under one roof — working in Webflow and Squarespace to build sites that are easy to own.

The case for Webflow as a primary platform, honestly made. What it gets right, where other platforms still fit, and how fifteen years of building in Drupal shaped the way we think about CMS architecture.