Answer Engine Optimization (AEO)
Foundation
Built for the way people search today.
AI-driven tools like ChatGPT, Perplexity, and Google's AI Overviews don't just index pages, they pull specific answers and surface them directly. Getting found in those results requires clean structured data, well-organized semantic content, and schema wired to your content types. MacPhee Design builds AEO into every project from the start, using Webflow's native AI tools and connected AI workflows to manage on-page content, metadata, and schema at scale. AI handles the volume. The judgment stays human. Every output gets reviewed for brand accuracy, topic focus, and whether it reads like your organization actually wrote it.
Deliverables
- AEO audit and strategy
- Schema markup (JSON-LD) wired to content types
- On-page content structured for AI extraction and citation
- Metadata managed at scale with human review
- Webflow native AI tools integrated into the workflow
- Ongoing AEO monitoring and refinement
Relevant work
M. Kristine Fisher
A Squarespace portfolio for a mixed media and photography artist, built six-plus years ago and maintained ever since, because a good website is a long-term relationship.
Toolbelt
