Branding
Foundation
Your brand, led with intention.
MacPhee Design approaches branding as a strategic director — identifying what the project needs, assembling the right creative talent, and ensuring the result works across every medium and into the final website. Whether that means a full identity system from scratch or a refresh that brings an existing brand up to date, we manage the process so you don't have to coordinate between a brand designer, a web developer, and a strategist separately.
Deliverables
- Main logo
- Logo variations for horizontal and vertical placement
- Favicon
- Social media logos
- WebClip
- Font selections
- Brand colors
- Branded open graph images
Relevant work
M. Kristine Fisher
A Squarespace portfolio for a mixed media and photography artist, built six-plus years ago and maintained ever since, because a good website is a long-term relationship.
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Ochsner Health Network
Helping a hospital system merge two networks and make a more usable and manageable website.
New Hampshire Bee Association
Built for a better tomorrow and the advancement and study of honey bees, beekeeping, the economic importance of apiculture, and to help the honey bees thrive.
Bauer Harris
A minimalist website for a boutique executive search firm highlighting their people, services, and industry-leading expertise.
MIT Black History
A central archival and storytelling system built in Drupal to show evidence of the history of African Americans at MIT and to provide young people an instrument for action and a power for their future.
.avif)
ACES
Alliance of Climate & Environmental Stewards was created to empower communities of stewards to act locally but the one thing it was missing was a website to pull it all together.
.avif)
Ebbrell Architecture + Design
Ebbrell Design, a boutique architectural firm, wanted to launch its rebrand with a new, modern website to bring out its best for clients.
Toolbelt
