Branding
Foundation
Your brand, led with intention.
MacPhee Design directs branding projects as a strategic lead, identifying what the project needs, assembling the right creative talent, and making sure the result works across every medium and carries through into the final website. Whether that means a full identity system from scratch or a refresh that brings an existing brand up to date, the process is managed end to end so you don't have to coordinate the pieces yourself.
Deliverables
- Logo and logo variations
- Favicon and WebClip
- Social media logos
- Font selections and brand colors
- Branded open graph images
- Brand guidelines for web handoff
Relevant work
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Rocky Neck Art Colony
Consolidating multiple websites into one modern platform for America's oldest continuously operating art colony.
M. Kristine Fisher
Webflow portfolio site for visual artist M. Kristine Fisher. Designed to showcase work, support collectors, and give the artist full control over content updates without developer involvement.
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Ochsner Health Network
Webflow project for Ochsner Health Network. Custom CMS architecture built to manage complex healthcare content at scale across multiple service lines and locations.
New Hampshire Bee Association
Webflow site for the New Hampshire Bee Association. Designed to support member engagement, education programs, and public outreach for the beekeeping community across New Hampshire.
Bauer Harris
Webflow site for Bauer Harris. Professional services site built for credibility, clear service communication, and direct engagement with prospective clients.
MIT Black History
Webflow site for the MIT Black History Project. Content-rich archive built to surface historical records, personal narratives, and research for students, scholars, and the general public.
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ACES
Webflow site for the Alliance of Climate and Environmental Stewards. Mission-driven design built to support advocacy campaigns, community organizing, and program communication.
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Ebbrell Architecture + Design
Webflow portfolio site for Ebbrell Architecture + Design. Project CMS organized by building type and scale, giving the firm full editorial control over how their work is presented to prospective clients.
Toolbelt
