What started as a half marathon grew into a premier running event, and became a Winter destination in the Florida Keys. What it needed next, was a new home for the brands, races, sponsors, and supporting businesses.
The half marathon had its roots in the Florida Keys for many years but had grown into a formidable brand and event with thousands of people visiting and attending. Islamorada Running Co. needed a website to bring together the brands, races, people, sponsors, local hotels, bars, adventure guides, and restaurants in one place. It also needed the ability to grow to add new races each year and suggest great places to eat, drink and be merry. The original website was in WordPress and was not manageable by the team and did not display to content visitors really needed. Together with the Islamorada Running Co., we built a content strategy and structured the website around a fun and inviting design that reflects the vibe of this amazing race. Visitors continue to flock to this destination and the brands now have one place to call home.