SEO Optimization
Foundation
Built to be found — by search engines and AI alike.
Webflow's clean semantic code gives you a strong technical foundation, but there's still meaningful work to be done. MacPhee Design implements the SEO and AEO setup that makes sure your site is working for you — from page titles and metadata through structured schema markup that helps AI tools like ChatGPT and Perplexity surface your organization accurately. We also use Webflow Analyze and Optimize to make data-informed improvements over time. We partner with trusted specialists for deep keyword audits and research when a project calls for it.
Deliverables
- Technical SEO implementation
- Page titles and meta descriptions (static and CMS-driven)
- Schema markup (JSON-LD) for key page types
- AI Engine Optimization (AEO) setup
- Image alt text and accessibility compliance
- Webflow Analyze + Optimize integration
Relevant work
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Ochsner Health Network
Helping a hospital system merge two networks and make a more usable and manageable website.
New Hampshire Bee Association
Built for a better tomorrow and the advancement and study of honey bees, beekeeping, the economic importance of apiculture, and to help the honey bees thrive.
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Pollinator PowerWorks
A native plant toolkit for New England gardeners — 100 pollinator-friendly plants, filterable by bloom time, light, moisture, color, and height, in a clean and simple design anyone can use.
Green Engineer
With a focus on sustainable design, construction, education, and impact, metrics and corporate responsibility were the focus of the modern design and website architecture.
Bauer Harris
A minimalist website for a boutique executive search firm highlighting their people, services, and industry-leading expertise.
Newburyport Arts Collective
One website to bring together the city's art organizations, audiences, and local leaders during a time of severe economic impact from the COVID pandemic.
Islamorada Running Co.
What started as a half marathon grew into a premier running event, and became a Winter destination in the Florida Keys. What it needed next, was a new home for the brands, races, sponsors, and supporting businesses.
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Finegold Alexander Architects
A modernized, usable website showcasing FA's outstanding history, team, and projects.
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ACES
Alliance of Climate & Environmental Stewards was created to empower communities of stewards to act locally but the one thing it was missing was a website to pull it all together.
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Ebbrell Architecture + Design
Ebbrell Design, a boutique architectural firm, wanted to launch its rebrand with a new, modern website to bring out its best for clients.
Toolbelt
