Pollinator PowerWorks

A native plant toolkit for New England gardeners — 100 pollinator-friendly plants, filterable by bloom time, light, moisture, color, and height, in a clean and simple design anyone can use.

Pollinator PowerWorks was born from the Alliance of Climate and Environmental Stewards (ACES) — a grassroots environmental nonprofit that MacPhee Design also built in Webflow. Where ACES focuses on broad environmental advocacy, Pollinator PowerWorks has a single, clear mission: help New England gardeners create native pollinator habitat. MacPhee Design built the full site in partnership with Chris Barfod Design. The centerpiece is the Pollinator Toolkit — a filterable CMS-driven plant database of 100 native species. Gardeners can filter simultaneously by pollinator type (bees, butterflies, hummingbirds), bloom time, light level, moisture, bloom color, and plant height, narrowing 100 plants down to exactly what works for their site and conditions. The design is deliberately simple: beautiful plant photography, clear icons, and a layout that gets out of the way so the content can do its job. Beyond the toolkit, the site includes a blog with categorized news and educational content, volunteer and action pages for community engagement, and donation functionality powered by Donorbox — giving the small nonprofit a full-featured web presence that punches well above its weight. This is the kind of work that aligns personally and professionally — a tool built for the health of the environment, designed to be used by anyone who wants to help.

CMS Development

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SEO Optimization

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Web Design (UI/UX)

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Content Strategy

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Images from the project

Pollinator Took Kit plant listing
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