Content Engineering
Foundation
Strategy before structure. Structure before design.
Before a single page gets designed, we map your content: what exists, what's missing, what needs to be restructured, and how it all connects. That content architecture becomes the foundation for your CMS, your navigation, and your site structure. AI helps us work at scale, writing with your brand voice, generating metadata, and flagging gaps. The judgment stays human. Every output gets reviewed for accuracy, brand consistency, and whether it reads like your organization actually wrote it. Content built this way is also better for AI search. When structure is clean and voice is consistent, AI systems can parse and cite your content more reliably.
Deliverables
- Information architecture and CMS structure
- Data relationships and multi-reference fields
- SEO and AEO metadata plan
- Brand voice guidelines wired into AI workflows
- URL redirect plan if applicable
- Editorial maintenance guidelines
Relevant work
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Ochsner Health Network
Helping a hospital system merge two networks and make a more usable and manageable website.
New Hampshire Bee Association
Built for a better tomorrow and the advancement and study of honey bees, beekeeping, the economic importance of apiculture, and to help the honey bees thrive.
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Pollinator PowerWorks
A native plant toolkit for New England gardeners — 100 pollinator-friendly plants, filterable by bloom time, light, moisture, color, and height, in a clean and simple design anyone can use.
The New England Hydropower Company
A seven-year web partnership with a renewable energy pioneer — three websites built as the company grew from concept to commercially operating hydropower facilities across New England.
Green Engineer
With a focus on sustainable design, construction, education, and impact, metrics and corporate responsibility were the focus of the modern design and website architecture.
Bauer Harris
A minimalist website for a boutique executive search firm highlighting their people, services, and industry-leading expertise.
Newburyport Arts Collective
One website to bring together the city's art organizations, audiences, and local leaders during a time of severe economic impact from the COVID pandemic.
MIT Black History
A central archival and storytelling system built in Drupal to show evidence of the history of African Americans at MIT and to provide young people an instrument for action and a power for their future.
Islamorada Running Co.
What started as a half marathon grew into a premier running event, and became a Winter destination in the Florida Keys. What it needed next, was a new home for the brands, races, sponsors, and supporting businesses.
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Finegold Alexander Architects
A modernized, usable website showcasing FA's outstanding history, team, and projects.
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ACES
Alliance of Climate & Environmental Stewards was created to empower communities of stewards to act locally but the one thing it was missing was a website to pull it all together.
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Ebbrell Architecture + Design
Ebbrell Design, a boutique architectural firm, wanted to launch its rebrand with a new, modern website to bring out its best for clients.
Toolbelt
